Sustainable Growth Strategy and Performance of Smes in Enugu State
Student: Chioma Righteous Nweke (Project, 2025)
Department of Business Management
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
competitive edge
marketing strategy
small and medium enterprises
growth strategy
customer satisfaction
operational efficiency
diversification
sustainable growth
For the full publication, please contact the author directly at: chioma.nweke.247268@unn.edu.ng
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Institutions
- Kebbi State University of Science and Technology, Aliero, Kebbi State 6
- Kenule Benson Saro-Wiwa Polytechnic, Bori, Rivers State 18
- Kogi State Polytechnic, Lokoja, Kogi State 4
- Kogi State University, Anyigba 2
- Kwara State College of Health Technology, offa, Kwara State 9
- Kwara State Polytechnic, Ilorin, Kwara State 20
- Kwara State University, Malete, Ilorin, Kwara State 13
- Ladoke Akintola University of Technology, Ogbomoso, Oyo State 39
- Lagos State Poly, Ikorodu, Lagos State 2
- Lagos State University, Ojo, Lagos State 7