Sustainable Growth Strategy and Performance of Smes in Enugu State
Student: Chioma Righteous Nweke (Project, 2025)
Department of Business Management
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
competitive edge
marketing strategy
small and medium enterprises
growth strategy
customer satisfaction
operational efficiency
diversification
sustainable growth
For the full publication, please contact the author directly at: chioma.nweke.247268@unn.edu.ng
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2