Analysing the Effect of Personal Selling on Customer Satisfaction in Nao Supermarket, Ado-Ekiti, Ekiti State,nigeria
Student: Bolatito Florence Olatunji (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
The study examined effects of personal selling and customer satisfaction in NAO supermarket, Ado-Ekiti, Nigeria. Specifically, the study determined effect of persuasion on customer satisfaction; investigated the effect of trust on customer satisfaction and assessed the effect of information supply on customer satisfaction.
The sample size selected for this study was ninety-two (92) customers of NAO supermarket, Ado-Ekiti. Primary data used for the study was gathered through the use of a well-structured questionnaire. The data were analysed with the aid of frequency count, percentage and multiple regression analysis.
The findings of the study showed that there is a significant positive relationship between persuasion and customer satisfaction (R= 0.435, P
Keywords
For the full publication, please contact the author directly at: bolatito2806@gmail.com
Filters
Institutions
- HASSAN USMAN KATSINA POLYTECHNIC (NCE), KATSINA, KATSINA STATE 4
- Hassan Usman Katsina Polytechnic, Katsina, Katsina State 5
- Heritage Polytechnic, Ikot Udota, Akwa Ibom State 46
- Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State 8
- Ibrahim Badamasi Babangida University, Lapai, Niger State 24
- Igbinedion University, Okada, Benin City, Edo State 2
- Ignatius Ajuru University of Education, Port Harcourt, Rivers State 8
- Imo State Polytechnic, Umuagwo, Owerri, Imo State 3
- Imo State University, Owerri, Imo State 45
- Institute of Management and Technology, Enugu, Enugu State 11