Analysing the Effect of Personal Selling on Customer Satisfaction in Nao Supermarket, Ado-Ekiti, Ekiti State,nigeria
Student: Bolatito Florence Olatunji (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
The study examined effects of personal selling and customer satisfaction in NAO supermarket, Ado-Ekiti, Nigeria. Specifically, the study determined effect of persuasion on customer satisfaction; investigated the effect of trust on customer satisfaction and assessed the effect of information supply on customer satisfaction.
The sample size selected for this study was ninety-two (92) customers of NAO supermarket, Ado-Ekiti. Primary data used for the study was gathered through the use of a well-structured questionnaire. The data were analysed with the aid of frequency count, percentage and multiple regression analysis.
The findings of the study showed that there is a significant positive relationship between persuasion and customer satisfaction (R= 0.435, P
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For the full publication, please contact the author directly at: bolatito2806@gmail.com
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179