Analysing the Effect of Personal Selling on Customer Satisfaction in Nao Supermarket, Ado-Ekiti, Ekiti State,nigeria

Student: Bolatito Florence Olatunji (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State

Abstract

The study examined effects of personal selling and customer satisfaction in NAO supermarket, Ado-Ekiti, Nigeria. Specifically, the study determined effect of persuasion on customer satisfaction; investigated the effect of trust on customer satisfaction and assessed the effect of information supply on customer satisfaction.
The sample size selected for this study was ninety-two (92) customers of NAO supermarket, Ado-Ekiti. Primary data used for the study was gathered through the use of a well-structured questionnaire. The data were analysed with the aid of frequency count, percentage and multiple regression analysis.
The findings of the study showed that there is a significant positive relationship between persuasion and customer satisfaction (R= 0.435, P

Keywords
Customer satisfaction information supply personal selling persuasion product service supermarket trust
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