Analysing the Effect of Personal Selling on Customer Satisfaction in Nao Supermarket, Ado-Ekiti, Ekiti State,nigeria
Student: Bolatito Florence Olatunji (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
The study examined effects of personal selling and customer satisfaction in NAO supermarket, Ado-Ekiti, Nigeria. Specifically, the study determined effect of persuasion on customer satisfaction; investigated the effect of trust on customer satisfaction and assessed the effect of information supply on customer satisfaction.
The sample size selected for this study was ninety-two (92) customers of NAO supermarket, Ado-Ekiti. Primary data used for the study was gathered through the use of a well-structured questionnaire. The data were analysed with the aid of frequency count, percentage and multiple regression analysis.
The findings of the study showed that there is a significant positive relationship between persuasion and customer satisfaction (R= 0.435, P
Keywords
For the full publication, please contact the author directly at: bolatito2806@gmail.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2