Analysing the Effect of Personal Selling on Customer Satisfaction in Nao Supermarket, Ado-Ekiti, Ekiti State,nigeria
Student: Bolatito Florence Olatunji (Project, 2025)
Department of Business Administration
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
The study examined effects of personal selling and customer satisfaction in NAO supermarket, Ado-Ekiti, Nigeria. Specifically, the study determined effect of persuasion on customer satisfaction; investigated the effect of trust on customer satisfaction and assessed the effect of information supply on customer satisfaction.
The sample size selected for this study was ninety-two (92) customers of NAO supermarket, Ado-Ekiti. Primary data used for the study was gathered through the use of a well-structured questionnaire. The data were analysed with the aid of frequency count, percentage and multiple regression analysis.
The findings of the study showed that there is a significant positive relationship between persuasion and customer satisfaction (R= 0.435, P
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- Landmark University, Omu-Aran, Kwara State 1
- Lead City University, Ibadan, Oyo State 1
- Lens Polytechnic, offa, Kwara State. 215
- Madonna University, Elele, Rivers State 20
- Madonna University, Okija, Anambra State 2
- Mcpherson University, Seriki Sotayo, Ogun State 1
- Michael and Cecilia Ibru University, Owhrode, Delta State 1
- Michael Okpara University of Agriculture, Umudike 43
- Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
- Modibbo Adama University, Yola, Adamawa State 15