Influence of Whatsapp on the Practice of Public Relations in Bamidele Olumilua University of Education, Science and Technology Ikere Ekiti,ekiti State.

Student: Gift Chima Iseh (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

This study examines the influence of WhatsApp on Public Relations practices in BOUESTI, Ekiti State. It highlights the evolution of communication media, from traditional to new media, and its impact on PR. Social media has transformed PR, enabling effective two-way communication, and organizations now demand social media-oriented PR professionals.

Keywords

Public Relations impact and communication

For the full publication, please contact the author directly at: iseh.1294@bouesti.edu.ng

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Institutions

UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
Umaru Musa Yaradua University, Katsina, Katsina State 28
Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
University of Abuja, Abuja, Fct 117
University of Africa, Toru-Orua, Bayelsa State 4
University of Benin, Benin City, Edo State 362
University of Calabar Teaching Hospital School of Health Information Mgt. 1
University of Calabar, Calabar, Cross River State 240
University of Ibadan, Ibadan, Oyo State 14