An Assessment of Television Advertising Influence on Consumers’ Preferences of Noodle Brands in Ado-Ekiti Metropolis
Student: Temidayo Blessing Alabi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines how television advertising influences consumers’ preference for noodles brands. Using data from 300 respondents, findings show that TV ads significantly boost brand preference through brand awareness, loyalty, and perceived quality. Demographic factors like age and income also affect responses. Visually appealing ads with clear messages, strong branding, and memorable taglines effectively attract consumers, making television advertising a powerful tool for noodles marketers.
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For the full publication, please contact the author directly at: henrickson2019@gmail.com
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Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6