An Assessment of Television Advertising Influence on Consumers’ Preferences of Noodle Brands in Ado-Ekiti Metropolis

Student: Temidayo Blessing Alabi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

*Abstract* This study examines how television advertising influences consumers’ preference for noodles brands. Using data from 300 respondents, findings show that TV ads significantly boost brand preference through brand awareness, loyalty, and perceived quality. Demographic factors like age and income also affect responses. Visually appealing ads with clear messages, strong branding, and memorable taglines effectively attract consumers, making television advertising a powerful tool for noodles marketers.

Keywords
assessment television advertising influence consumers preferences noodle brands ado-ekiti metropolis
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