An Assessment of Television Advertising Influence on Consumers’ Preferences of Noodle Brands in Ado-Ekiti Metropolis
Student: Temidayo Blessing Alabi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines how television advertising influences consumers’ preference for noodles brands. Using data from 300 respondents, findings show that TV ads significantly boost brand preference through brand awareness, loyalty, and perceived quality. Demographic factors like age and income also affect responses. Visually appealing ads with clear messages, strong branding, and memorable taglines effectively attract consumers, making television advertising a powerful tool for noodles marketers.
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For the full publication, please contact the author directly at: henrickson2019@gmail.com
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Institutions
- Novena University, Ogume, Delta State 1
- Nuhu Bamalli Polytechnic, Zaria, Kaduna State 7
- Nwafor Orizu College of Education, Nsugbe, Anambra State 1
- Obafemi Awolowo University, Ile-Ife, Osun State 15
- Oduduwa University, Ipetumodu, Osun State 9
- Ogun State College of Health Technology, Ilese-Ijebu, Ogun State 1
- Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State 4
- Olabisi Onabanjo University, Ago-Iwoye, Ogun State 38
- Ondo State University of Medical Sciences, Laje Road, Ondo, Ondo State 1
- Osun State College of Education, Ila-Orangun 1