An Assessment of Television Advertising Influence on Consumers’ Preferences of Noodle Brands in Ado-Ekiti Metropolis
Student: Temidayo Blessing Alabi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines how television advertising influences consumers’ preference for noodles brands. Using data from 300 respondents, findings show that TV ads significantly boost brand preference through brand awareness, loyalty, and perceived quality. Demographic factors like age and income also affect responses. Visually appealing ads with clear messages, strong branding, and memorable taglines effectively attract consumers, making television advertising a powerful tool for noodles marketers.
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For the full publication, please contact the author directly at: henrickson2019@gmail.com
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- Isa Mustapha Agwai I Polytechnic, Lafia, Nasarawa State 2
- Jigawa State Polytechnic, Dutse, Jigawa State 4
- Joseph Sarwuan Tarka University, Makurdi, Benue State 17
- Kaduna Polytechnic (NCE), Kaduna, Kaduna State 2
- Kaduna Polytechnic, Kaduna 329
- Kaduna Polytechnic, Kaduna , Kaduna State (affl To Fed Univ of Tech, Minna) 6
- Kaduna State College of Education, Gidan-Waya (affliatted To Abu) 2
- Kaduna State University, Kaduna, Kaduna State 247
- Kano State Polytechnic, Kano, Kano State 196
- Kano University of Science and Technology, Wudil, Kano State 6