An Assessment of Television Advertising Influence on Consumers’ Preferences of Noodle Brands in Ado-Ekiti Metropolis
Student: Temidayo Blessing Alabi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines how television advertising influences consumers’ preference for noodles brands. Using data from 300 respondents, findings show that TV ads significantly boost brand preference through brand awareness, loyalty, and perceived quality. Demographic factors like age and income also affect responses. Visually appealing ads with clear messages, strong branding, and memorable taglines effectively attract consumers, making television advertising a powerful tool for noodles marketers.
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For the full publication, please contact the author directly at: henrickson2019@gmail.com
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Institutions
- Binyaminu Usman Polytechnic, Hadijia, Jigawa State 3
- Borno State University, Maiduguri, Borno State 15
- Bowen University, Iwo, Osun State 1
- Chukwuemeka Odumegwu Ojukwu University, Uli, Anambra State 254
- College of Agriculture and Animal Science, Mando Road, Kaduna, Kaduna State 1
- College of Agriculture, Science and Technology, Lafia, Nasarawa State 8
- College of Education, Akwanga (affl To Ahmadu Bello Univ, Zaria) 1
- College of Education, Eha Amufu, (Affliliated To Unn), Enugu State 1
- College of Education, Warri (Affiliated To Delta State Uni, Abraka), Delta State 1
- College of Health Technology, Calabar, Cross River State 1