Analyzing the Impact of Social Media Marketing on Brand Awareness
Student: Godfrey Eyaroyi (Project, 2025)
Department of Marketing
Federal Polytechnic, Nasarawa, Nasarawa State
Abstract
This research work was based on "Analyzing the Impact of Social Media Marketing on Brand Awareness" (A Case Study of United Bank For Africa (Uba) Nasarawa Toto, Nasarawa Stae). The specific objectives of the study were: to access the effects of Facebook advertising on brand awareness. To examine the effect of Instagram advertising on brand awareness The population of the study was 35 while the sample size was 32. Chi-square test statistics was used to test the hypothesis. The level of significances used is 5%. The various hypotheses were tested using the chi-square. The study found out that: There is significant relationship between Facebook advertising on
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- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179