Analyzing the Impact of Social Media Marketing on Brand Awareness
Student: Godfrey Eyaroyi (Project, 2025)
Department of Marketing
Federal Polytechnic, Nasarawa, Nasarawa State
Abstract
This research work was based on "Analyzing the Impact of Social Media Marketing on Brand Awareness" (A Case Study of United Bank For Africa (Uba) Nasarawa Toto, Nasarawa Stae). The specific objectives of the study were: to access the effects of Facebook advertising on brand awareness. To examine the effect of Instagram advertising on brand awareness The population of the study was 35 while the sample size was 32. Chi-square test statistics was used to test the hypothesis. The level of significances used is 5%. The various hypotheses were tested using the chi-square. The study found out that: There is significant relationship between Facebook advertising on
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- Landmark University, Omu-Aran, Kwara State 1
- Lead City University, Ibadan, Oyo State 1
- Lens Polytechnic, offa, Kwara State. 215
- Madonna University, Elele, Rivers State 20
- Madonna University, Okija, Anambra State 2
- Mcpherson University, Seriki Sotayo, Ogun State 1
- Michael and Cecilia Ibru University, Owhrode, Delta State 1
- Michael Okpara University of Agriculture, Umudike 43
- Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
- Modibbo Adama University, Yola, Adamawa State 15