Analyzing the Impact of Social Media Marketing on Brand Awareness
Student: Godfrey Eyaroyi (Project, 2025)
Department of Marketing
Federal Polytechnic, Nasarawa, Nasarawa State
Abstract
This research work was based on "Analyzing the Impact of Social Media Marketing on Brand Awareness" (A Case Study of United Bank For Africa (Uba) Nasarawa Toto, Nasarawa Stae). The specific objectives of the study were: to access the effects of Facebook advertising on brand awareness. To examine the effect of Instagram advertising on brand awareness The population of the study was 35 while the sample size was 32. Chi-square test statistics was used to test the hypothesis. The level of significances used is 5%. The various hypotheses were tested using the chi-square. The study found out that: There is significant relationship between Facebook advertising on
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10