Analyzing the Impact of Social Media Marketing on Brand Awareness
Student: Godfrey Eyaroyi (Project, 2025)
Department of Marketing
Federal Polytechnic, Nasarawa, Nasarawa State
Abstract
This research work was based on "Analyzing the Impact of Social Media Marketing on Brand Awareness" (A Case Study of United Bank For Africa (Uba) Nasarawa Toto, Nasarawa Stae). The specific objectives of the study were: to access the effects of Facebook advertising on brand awareness. To examine the effect of Instagram advertising on brand awareness The population of the study was 35 while the sample size was 32. Chi-square test statistics was used to test the hypothesis. The level of significances used is 5%. The various hypotheses were tested using the chi-square. The study found out that: There is significant relationship between Facebook advertising on
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- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 117
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14