Analyzing the Impact of Social Media Marketing on Brand Awareness

Student: Godfrey Eyaroyi (Project, 2025)
Department of Marketing
Federal Polytechnic, Nasarawa, Nasarawa State

Abstract

This research work was based on "Analyzing the Impact of Social Media Marketing on Brand Awareness" (A Case Study of United Bank For Africa (Uba) Nasarawa Toto, Nasarawa Stae). The specific objectives of the study were: to access the effects of Facebook advertising on brand awareness. To examine the effect of Instagram advertising on brand awareness The population of the study was 35 while the sample size was 32. Chi-square test statistics was used to test the hypothesis. The level of significances used is 5%. The various hypotheses were tested using the chi-square. The study found out that: There is significant relationship between Facebook advertising on

Keywords
analyzing impact social media marketing brand awareness
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