Impact of Public Relations on the Performance of First Bank Plc
Student: Blessing Adeola Adeyinka (Project, 2025)
Department of Mass Communication and Media Technology
Osun State Polytechnic, Iree, Osun State
Abstract
This work is looking into the impact of public relations on the performance of corporate organization using first Bank of Nigeria PLC Osun zonal Headquarters as case study.First bank is a corporate organization with network of branches.Public Relations role in First Bank Nigeria PLC cannot be over emphasized because the service of First Bank must satisfy the aspirations of it publics.This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Osun zonal Headquarters
Keywords
For the full publication, please contact the author directly at: badeyinka50@gmail.com
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Institutions
- Samaru College of Agriculture (division of Agric Col, Abu) Zaria, Kaduna State 1
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2
- Sokoto State University, Sokoto, Sokoto State 43
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 19
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32