Impact of Public Relations on the Performance of First Bank Plc
Student: Blessing Adeola Adeyinka (Project, 2025)
Department of Mass Communication and Media Technology
Osun State Polytechnic, Iree, Osun State
Abstract
This work is looking into the impact of public relations on the performance of corporate organization using first Bank of Nigeria PLC Osun zonal Headquarters as case study.First bank is a corporate organization with network of branches.Public Relations role in First Bank Nigeria PLC cannot be over emphasized because the service of First Bank must satisfy the aspirations of it publics.This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Osun zonal Headquarters
Keywords
For the full publication, please contact the author directly at: badeyinka50@gmail.com
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- University of Benin, Benin City, Edo State 369
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 250
- University of Ibadan, Ibadan, Oyo State 14
- University of Ilorin, Kwara State 452
- University of Jos, Jos, Plateau State 20
- University of Lagos 21
- University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
- University of Maiduguri, Borno State 111
- University of Nigeria, Nsukka, Enugu State 278