Evaluation of New Media Content on the Moral Upbringing of Ikere Youths
Student: OLAYINKA PEACE OGUNLEYE (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study evaluates the impact of new media content on the moral upbringing of youth in Ikere, Nigeria. The research collected data from 290 youth through a questionnaire, exploring their use and perceptions of new media content. The findings show that Ikere youth widely use new media content, appreciating its relevance, positive effects, and coverage of local issues. The study suggests areas for improvement, such as diversifying content to cater to youth preferences. The research provides insights into the role of new media content in promoting moral values and community connection among Nigerian youth, offering recommendations for media stakeholders to enhance its impact.
Keywords
For the full publication, please contact the author directly at: peaceolayinka5@gmail.com
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 2
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179