Evaluation of New Media Content on the Moral Upbringing of Ikere Youths
Student: OLAYINKA PEACE OGUNLEYE (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study evaluates the impact of new media content on the moral upbringing of youth in Ikere, Nigeria. The research collected data from 290 youth through a questionnaire, exploring their use and perceptions of new media content. The findings show that Ikere youth widely use new media content, appreciating its relevance, positive effects, and coverage of local issues. The study suggests areas for improvement, such as diversifying content to cater to youth preferences. The research provides insights into the role of new media content in promoting moral values and community connection among Nigerian youth, offering recommendations for media stakeholders to enhance its impact.
Keywords
For the full publication, please contact the author directly at: peaceolayinka5@gmail.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2