Examining the Influence of Social Media Campaign on Political Party Choices in the 2022 Ekiti Gubernatorial Election

Student: Afolabi Daniel Olaniyi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

The abstract discusses the significant role of social media campaigns in influencing political party choices during the 2022 Ekiti gubernatorial election. Social media has become a crucial tool in modern politics, enabling campaigns to engage with a broader audience effectively. The research aims to explore the various roles that social media played in the 2020 Ekiti gubernatorial election, understand how social media impacted the election outcome, and investigate residents' perceptions regarding social media's influence on the election. Through this examination, researchers seek to gain insights into the intricate relationship between social media, politics, and voter behavior in Ekiti State.

Keywords
social media election ekiti campaigns gubernatorial politics abstract discusses significant
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