Public Relations Practices of Bouesti and the Performances of the Internal Public
Student: Omolola Rebecca Ojumu (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study examined the public relations practices of Bouesti, a leading educational institution, and their impact on the performance of internal publics, specifically students. The research aimed to investigate the extent to which Bouesti's public relations practices influence student engagement, motivation, and overall academic satisfaction.
A mixed-methods approach was employed, combining both quantitative and qualitative data collection and analysis methods. A survey questionnaire was administered to a sample of Bouesti students, while in-depth interviews were conducted with key personnel.
Keywords
For the full publication, please contact the author directly at: ojumu.1340@bouesti.edu.ng
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179