Public Relations in Financial Institution: an Assessment of Sterling Bank Customer Relations Practices Ikere-Ekiti, Ekiti State.
Student: Eunice Morenikeji Akintola (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
Abstract This research examines the significance of PR in the banking sector, focusing on Sterling Bank's customer relations practices. Utilizing a mixed-method approach, the study highlights how transparency and responsiveness enhance customer satisfaction, while also addressing challenges in managing expectations and complaints. The findings emphasize the importance of strategic PR initiatives in fostering positive customer relationships and offer recommendations for improving communication channels.
Keywords
For the full publication, please contact the author directly at: princesseunice55@gmail.com
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Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6