Public Relations in Financial Institution: an Assessment of Sterling Bank Customer Relations Practices Ikere-Ekiti, Ekiti State.
Student: Eunice Morenikeji Akintola (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
Abstract This research examines the significance of PR in the banking sector, focusing on Sterling Bank's customer relations practices. Utilizing a mixed-method approach, the study highlights how transparency and responsiveness enhance customer satisfaction, while also addressing challenges in managing expectations and complaints. The findings emphasize the importance of strategic PR initiatives in fostering positive customer relationships and offer recommendations for improving communication channels.
Keywords
For the full publication, please contact the author directly at: princesseunice55@gmail.com
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- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 117
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14