Public Relations in Financial Institution: an Assessment of Sterling Bank Customer Relations Practices Ikere-Ekiti, Ekiti State.
Student: Eunice Morenikeji Akintola (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
Abstract This research examines the significance of PR in the banking sector, focusing on Sterling Bank's customer relations practices. Utilizing a mixed-method approach, the study highlights how transparency and responsiveness enhance customer satisfaction, while also addressing challenges in managing expectations and complaints. The findings emphasize the importance of strategic PR initiatives in fostering positive customer relationships and offer recommendations for improving communication channels.
Keywords
For the full publication, please contact the author directly at: princesseunice55@gmail.com
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- Al-Hikmah University, Ilorin, Kwara State 2
- AL-ISTIQAMAH UNIVERSITY, SUMAILA, KANO STATE 1
- Al-Qalam University, Katsina, Katsina State 5
- Alex Ekwueme Federal University, Ndufu-Alike, Ebonyi State 87
- Alvan Ikoku College of Education, Imo State, (Affl To Univ of Nigera, Nsukka) 11
- Ambrose Alli University, Ekpoma, Edo State 478
- Anambra State College of Health Technology, Obosi, Anambra State 1
- Auchi Polytechnic, Auchi, Edo State 503
- Auchi Polytechnic, Auchi, Edo State. (affl To Nnamdi Azikiwe University, Awka) 3
- Audu Bako College of Agriculture Danbatta, Kano, Kano State 54