Public Relations in Financial Institution: an Assessment of Sterling Bank Customer Relations Practices Ikere-Ekiti, Ekiti State.
Student: Eunice Morenikeji Akintola (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
Abstract This research examines the significance of PR in the banking sector, focusing on Sterling Bank's customer relations practices. Utilizing a mixed-method approach, the study highlights how transparency and responsiveness enhance customer satisfaction, while also addressing challenges in managing expectations and complaints. The findings emphasize the importance of strategic PR initiatives in fostering positive customer relationships and offer recommendations for improving communication channels.
Keywords
For the full publication, please contact the author directly at: princesseunice55@gmail.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2