Public Relations in Financial Institution: an Assessment of Sterling Bank Customer Relations Practices Ikere-Ekiti, Ekiti State.
Student: Eunice Morenikeji Akintola (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
Abstract This research examines the significance of PR in the banking sector, focusing on Sterling Bank's customer relations practices. Utilizing a mixed-method approach, the study highlights how transparency and responsiveness enhance customer satisfaction, while also addressing challenges in managing expectations and complaints. The findings emphasize the importance of strategic PR initiatives in fostering positive customer relationships and offer recommendations for improving communication channels.
Keywords
For the full publication, please contact the author directly at: princesseunice55@gmail.com
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Institutions
- HASSAN USMAN KATSINA POLYTECHNIC (NCE), KATSINA, KATSINA STATE 4
- Hassan Usman Katsina Polytechnic, Katsina, Katsina State 5
- Heritage Polytechnic, Ikot Udota, Akwa Ibom State 46
- Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State 8
- Ibrahim Badamasi Babangida University, Lapai, Niger State 24
- Igbinedion University, Okada, Benin City, Edo State 2
- Ignatius Ajuru University of Education, Port Harcourt, Rivers State 8
- Imo State Polytechnic, Umuagwo, Owerri, Imo State 2
- Imo State University, Owerri, Imo State 45
- Institute of Management and Technology, Enugu, Enugu State 11