The Role of Social Media in Shaping Youth Culture and Consumerism in Nigeria: a Study of Bouesti
Student: Emmanuel Olufemi Oduwole (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
The study investigates how social media platforms shape youth culture and consumerism among BOUESTI students. A survey method was used, with data collected through questionnaires administered to 200 students. Findings reveal that social media significantly impacts students’ lifestyles, fashion choices, and spending patterns. Platforms like Instagram and TikTok were identified as major influencers of consumption habits. The study recommends proper media literacy education to help youths critically assess online content and avoid negative consumer influences.
Keywords
For the full publication, please contact the author directly at: celestinaemmanue101@gmail.com
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Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6