The Role of Social Media in Shaping Youth Culture and Consumerism in Nigeria: a Study of Bouesti
Student: Emmanuel Olufemi Oduwole (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
The study investigates how social media platforms shape youth culture and consumerism among BOUESTI students. A survey method was used, with data collected through questionnaires administered to 200 students. Findings reveal that social media significantly impacts students’ lifestyles, fashion choices, and spending patterns. Platforms like Instagram and TikTok were identified as major influencers of consumption habits. The study recommends proper media literacy education to help youths critically assess online content and avoid negative consumer influences.
Keywords
For the full publication, please contact the author directly at: celestinaemmanue101@gmail.com
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Institutions
- Binyaminu Usman Polytechnic, Hadijia, Jigawa State 3
- Borno State University, Maiduguri, Borno State 15
- Bowen University, Iwo, Osun State 1
- Chukwuemeka Odumegwu Ojukwu University, Uli, Anambra State 254
- College of Agriculture and Animal Science, Mando Road, Kaduna, Kaduna State 1
- College of Agriculture, Science and Technology, Lafia, Nasarawa State 8
- College of Education, Akwanga (affl To Ahmadu Bello Univ, Zaria) 1
- College of Education, Eha Amufu, (Affliliated To Unn), Enugu State 1
- College of Education, Warri (Affiliated To Delta State Uni, Abraka), Delta State 1
- College of Health Technology, Calabar, Cross River State 1