The Role of Social Media in Shaping Youth Culture and Consumerism in Nigeria: a Study of Bouesti
Student: Emmanuel Olufemi Oduwole (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
The study investigates how social media platforms shape youth culture and consumerism among BOUESTI students. A survey method was used, with data collected through questionnaires administered to 200 students. Findings reveal that social media significantly impacts students’ lifestyles, fashion choices, and spending patterns. Platforms like Instagram and TikTok were identified as major influencers of consumption habits. The study recommends proper media literacy education to help youths critically assess online content and avoid negative consumer influences.
Keywords
For the full publication, please contact the author directly at: celestinaemmanue101@gmail.com
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Institutions
- Sokoto State University, Sokoto, Sokoto State 42
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1
- The Oke-Ogun Polytechnic, Saki, Oyo State 6
- The Polytechnic, Ibadan, Oyo State 13
- THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1