The Role of Social Media in Shaping Youth Culture and Consumerism in Nigeria: a Study of Bouesti
Student: Emmanuel Olufemi Oduwole (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
The study investigates how social media platforms shape youth culture and consumerism among BOUESTI students. A survey method was used, with data collected through questionnaires administered to 200 students. Findings reveal that social media significantly impacts students’ lifestyles, fashion choices, and spending patterns. Platforms like Instagram and TikTok were identified as major influencers of consumption habits. The study recommends proper media literacy education to help youths critically assess online content and avoid negative consumer influences.
Keywords
For the full publication, please contact the author directly at: celestinaemmanue101@gmail.com
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Institutions
- Federal College of Education (Tech), Gusau, (Affl To Abu Zaria), Zamfara State 1
- Federal College of Education, Abeokuta (Aff To University of Ibadan), Ogun State 2
- Federal College of Education, Eha-Amufu, Enugu State 1
- Federal College of Education, Kano (Affl To Ahmadu Bello University, Zaria) 1
- Federal College of Education, Kontagora, (Affl To Abu, Zaria), Niger State 2
- Federal College of Education, Okene, (Affl. To University of Ibadan), Kogi State 3
- Federal College of Education, Pankshin, (Affl To Uni of Jos), Plateau State 2
- Federal College of Education, Zaria, Kaduna State (affl To Abu, Zaria) 1
- Federal College of Wildlife Management, New Bussa, Niger State 1
- Federal Cooperative College, Ibadan P.m.b. 5033, Eleyele, Ibadan, Oyo State 3