The Role of Social Media in Shaping Youth Culture and Consumerism in Nigeria: a Study of Bouesti
Student: Emmanuel Olufemi Oduwole (Project, 2025)
Department of Communication Studies
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
The study investigates how social media platforms shape youth culture and consumerism among BOUESTI students. A survey method was used, with data collected through questionnaires administered to 200 students. Findings reveal that social media significantly impacts students’ lifestyles, fashion choices, and spending patterns. Platforms like Instagram and TikTok were identified as major influencers of consumption habits. The study recommends proper media literacy education to help youths critically assess online content and avoid negative consumer influences.
Keywords
For the full publication, please contact the author directly at: celestinaemmanue101@gmail.com
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Institutions
- University of Ilorin, Kwara State 402
- University of Jos, Jos, Plateau State 19
- University of Lagos 18
- University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
- University of Maiduguri, Borno State 109
- University of Nigeria, Nsukka, Enugu State 270
- University of Port Harcourt Teaching Hospital, Port Harcourt , River State 6
- University of Port-Harcourt, Rivers State 175
- University of Uyo, Akwa Ibom State 207
- Usmanu Danfodio University, Sokoto, Sokoto State 245