Assessment of the Performance of Radio in Ekiti: a Study of Fresh Fm
Student: Itunoluwa Adenike Adewumi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This research examines the performance of radio in Ekiti State using Fresh FM as a case study. The study assesses how effectively the station delivers information, education, and entertainment to its listeners. A survey method was employed, with 400 questionnaires distributed and 390 returned. Findings revealed that Fresh FM has a strong influence on public awareness, social development, and audience engagement. The study concludes that consistent quality programming and audience feedback significantly enhance radio performance.
Keywords
For the full publication, please contact the author directly at: itunuoluwaadewumi59@gmail.com
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Institutions
- Federal Polytechnic, Mubi, Adamawa State 20
- Federal Polytechnic, Nasarawa, Nasarawa State 59
- Federal Polytechnic, Nekede, Imo State 53
- Federal Polytechnic, offa, Kwara State 18
- Federal Polytechnic, Oko, Anambra State 8
- Federal School of Biomedical Engineering, (LUTH), Idi-Araba, Lagos State 1
- Federal School of Surveying, Oyo, Oyo State 7
- Federal University of Agriculture, Abeokuta, Ogun State 19
- Federal University of Petroleum Resources, Effurun, Delta State 77
- Federal University of Technology Akure, Ondo State 23