Assessment of the Performance of Radio in Ekiti: a Study of Fresh Fm
Student: Itunoluwa Adenike Adewumi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This research examines the performance of radio in Ekiti State using Fresh FM as a case study. The study assesses how effectively the station delivers information, education, and entertainment to its listeners. A survey method was employed, with 400 questionnaires distributed and 390 returned. Findings revealed that Fresh FM has a strong influence on public awareness, social development, and audience engagement. The study concludes that consistent quality programming and audience feedback significantly enhance radio performance.
Keywords
For the full publication, please contact the author directly at: itunuoluwaadewumi59@gmail.com
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Institutions
- Novena University, Ogume, Delta State 1
- Nuhu Bamalli Polytechnic, Zaria, Kaduna State 7
- Nwafor Orizu College of Education, Nsugbe, Anambra State 1
- Obafemi Awolowo University, Ile-Ife, Osun State 15
- Oduduwa University, Ipetumodu, Osun State 9
- Ogun State College of Health Technology, Ilese-Ijebu, Ogun State 1
- Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State 4
- Olabisi Onabanjo University, Ago-Iwoye, Ogun State 38
- Ondo State University of Medical Sciences, Laje Road, Ondo, Ondo State 1
- Osun State College of Education, Ila-Orangun 1