Assessment of the Performance of Radio in Ekiti: a Study of Fresh Fm
Student: Itunoluwa Adenike Adewumi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This research examines the performance of radio in Ekiti State using Fresh FM as a case study. The study assesses how effectively the station delivers information, education, and entertainment to its listeners. A survey method was employed, with 400 questionnaires distributed and 390 returned. Findings revealed that Fresh FM has a strong influence on public awareness, social development, and audience engagement. The study concludes that consistent quality programming and audience feedback significantly enhance radio performance.
Keywords
For the full publication, please contact the author directly at: itunuoluwaadewumi59@gmail.com
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Institutions
- AVE-MARIA UNIVERSITY, PIYANKO, NASARAWA STATE 1
- Babcock University, Ilishan-Remo, Ogun State 7
- Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State 452
- Bauchi State College of Agriculture, Bauchi, Bauchi State 1
- Bauchi State University, Gadau, Bauchi State 16
- Bayelsa State Polytechnic, Aleibiri, Bayelsa State 13
- Bayero University, Kano, Kano State 582
- Benue State Polytechnic, Ugbokolo, Benue State 10
- Benue State University, Makurdi, Benue State 47
- Bingham University, Karu, Nasarawa State 3