Assessment of the Performance of Radio in Ekiti: a Study of Fresh Fm
Student: Itunoluwa Adenike Adewumi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This research examines the performance of radio in Ekiti State using Fresh FM as a case study. The study assesses how effectively the station delivers information, education, and entertainment to its listeners. A survey method was employed, with 400 questionnaires distributed and 390 returned. Findings revealed that Fresh FM has a strong influence on public awareness, social development, and audience engagement. The study concludes that consistent quality programming and audience feedback significantly enhance radio performance.
Keywords
For the full publication, please contact the author directly at: itunuoluwaadewumi59@gmail.com
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Institutions
- Adeseun Ogundoyin Polytechnic, Eruwa, Oyo State 1
- Adeyemi College of Education, Ondo State. (affl To Oau, Ile-Ife) 68
- Ahmadu Bello University, Zaria, Kaduna State 101
- Air Force Institute of Technology (Degree), Kaduna, Kaduna State 11
- Air Force Institute of Technology, Kaduna, Kaduna State 2
- Akanu Ibiam Federal Polytechnic, Unwana, Afikpo, Ebonyi State 6
- Akwa Ibom State University, Ikot-Akpaden, Akwa Ibom State 53
- Akwa Ibom State College of Edu, Afaha-Nsit (Affl To Uni Uyo), Akwa Ibom State 2
- AKWA-IBOM STATE POLYTECHNIC (IEI), IKOT-OSURUA, AKWA IBOM STATE 41
- Akwa-Ibom State Polytechnic, Ikot-Osurua, Akwa Ibom State 32