Assessment of the Performance of Radio in Ekiti: a Study of Fresh Fm
Student: Itunoluwa Adenike Adewumi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This research examines the performance of radio in Ekiti State using Fresh FM as a case study. The study assesses how effectively the station delivers information, education, and entertainment to its listeners. A survey method was employed, with 400 questionnaires distributed and 390 returned. Findings revealed that Fresh FM has a strong influence on public awareness, social development, and audience engagement. The study concludes that consistent quality programming and audience feedback significantly enhance radio performance.
Keywords
For the full publication, please contact the author directly at: itunuoluwaadewumi59@gmail.com
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Institutions
- Federal College of Education (Tech), Gusau, (Affl To Abu Zaria), Zamfara State 1
- Federal College of Education, Abeokuta (Aff To University of Ibadan), Ogun State 2
- Federal College of Education, Eha-Amufu, Enugu State 1
- Federal College of Education, Kano (Affl To Ahmadu Bello University, Zaria) 1
- Federal College of Education, Kontagora, (Affl To Abu, Zaria), Niger State 2
- Federal College of Education, Okene, (Affl. To University of Ibadan), Kogi State 3
- Federal College of Education, Pankshin, (Affl To Uni of Jos), Plateau State 2
- Federal College of Education, Zaria, Kaduna State (affl To Abu, Zaria) 1
- Federal College of Wildlife Management, New Bussa, Niger State 1
- Federal Cooperative College, Ibadan P.m.b. 5033, Eleyele, Ibadan, Oyo State 3