Influence of Mass Media on the Use of Contraceptives Among Rural Women

Student: Omoyemi Deborah Awolola (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State

Abstract

This study investigates the extent to which exposure to mass media (radio, television, and print) influences the knowledge, attitude, and practice of modern contraceptives among women of reproductive age (15-49 years) in the rural Iree community of Osun State, Nigeria. It analyzes the role of media in disseminating family planning messages and identifies the prevailing socio-cultural and economic barriers that mediate media effectiveness in this specific rural context. The findings will provide actionable recommendations for improving health communication strategies

Keywords
Contraceptive Use; Family Planning; Mass Media; Rural Women; Iree Community; Osun State; Nigeria; Health Communication; Radio; Social Norms.
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