Influence of Mass Media on the Use of Contraceptives Among Rural Women
Student: Omoyemi Deborah Awolola (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State
Abstract
This study investigates the extent to which exposure to mass media (radio, television, and print) influences the knowledge, attitude, and practice of modern contraceptives among women of reproductive age (15-49 years) in the rural Iree community of Osun State, Nigeria. It analyzes the role of media in disseminating family planning messages and identifies the prevailing socio-cultural and economic barriers that mediate media effectiveness in this specific rural context. The findings will provide actionable recommendations for improving health communication strategies
Keywords
For the full publication, please contact the author directly at: awololaomoyemi711@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10