Marketing Mix Strategies and Customer Retention in First Bank of Nigeria Plc Ekiti State
Student: Raymond Nnamdi Ekwe (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study explores marketing mix strategies and customer retention in first bank of Nigeria PLC Ekiti State. The research specifically aimed to Ascertain the effectiveness of first bank marketing strategies on customer satisfaction investigate the extent to which first bank marketing strategies are effective in enhancing customer retention determine the impact of first bank marketing strategies on customer loyalty
Keywords
For the full publication, please contact the author directly at: raymondekwe2019@gmail.com
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Institutions
- HASSAN USMAN KATSINA POLYTECHNIC (NCE), KATSINA, KATSINA STATE 4
- Hassan Usman Katsina Polytechnic, Katsina, Katsina State 5
- Heritage Polytechnic, Ikot Udota, Akwa Ibom State 46
- Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State 8
- Ibrahim Badamasi Babangida University, Lapai, Niger State 24
- Igbinedion University, Okada, Benin City, Edo State 2
- Ignatius Ajuru University of Education, Port Harcourt, Rivers State 8
- Imo State Polytechnic, Umuagwo, Owerri, Imo State 3
- Imo State University, Owerri, Imo State 45
- Institute of Management and Technology, Enugu, Enugu State 11