Marketing Mix Strategies and Customer Retention in First Bank of Nigeria Plc Ekiti State
Student: Raymond Nnamdi Ekwe (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study explores marketing mix strategies and customer retention in first bank of Nigeria PLC Ekiti State. The research specifically aimed to Ascertain the effectiveness of first bank marketing strategies on customer satisfaction investigate the extent to which first bank marketing strategies are effective in enhancing customer retention determine the impact of first bank marketing strategies on customer loyalty
Keywords
For the full publication, please contact the author directly at: raymondekwe2019@gmail.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2