Marketing Mix Strategies and Customer Retention in First Bank of Nigeria Plc Ekiti State
Student: Raymond Nnamdi Ekwe (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study explores marketing mix strategies and customer retention in first bank of Nigeria PLC Ekiti State. The research specifically aimed to Ascertain the effectiveness of first bank marketing strategies on customer satisfaction investigate the extent to which first bank marketing strategies are effective in enhancing customer retention determine the impact of first bank marketing strategies on customer loyalty
Keywords
For the full publication, please contact the author directly at: raymondekwe2019@gmail.com
Filters
Institutions
- University of Ilorin, Kwara State 402
- University of Jos, Jos, Plateau State 19
- University of Lagos 18
- University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
- University of Maiduguri, Borno State 109
- University of Nigeria, Nsukka, Enugu State 270
- University of Port Harcourt Teaching Hospital, Port Harcourt , River State 6
- University of Port-Harcourt, Rivers State 175
- University of Uyo, Akwa Ibom State 207
- Usmanu Danfodio University, Sokoto, Sokoto State 245