Marketing Mix Strategies and Customer Retention in First Bank of Nigeria Plc Ekiti State

Student: Raymond Nnamdi Ekwe (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

This study explores marketing mix strategies and customer retention in first bank of Nigeria PLC Ekiti State. The research specifically aimed to Ascertain the effectiveness of first bank marketing strategies on customer satisfaction investigate the extent to which first bank marketing strategies are effective in enhancing customer retention determine the impact of first bank marketing strategies on customer loyalty

Keywords
Marketing customer first bank loyalty
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