Marketing Mix Strategies and Customer Retention in First Bank of Nigeria Plc Ekiti State
Student: Raymond Nnamdi Ekwe (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
This study explores marketing mix strategies and customer retention in first bank of Nigeria PLC Ekiti State. The research specifically aimed to Ascertain the effectiveness of first bank marketing strategies on customer satisfaction investigate the extent to which first bank marketing strategies are effective in enhancing customer retention determine the impact of first bank marketing strategies on customer loyalty
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For the full publication, please contact the author directly at: raymondekwe2019@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10