Effect of Seasonality on Restaurants Operations Operations and Marketing Strategies.
Student: AISHA MUHAMMAD YAHYA (Project, 2025)
Department of Hospitality Management
Kano State Polytechnic, Kano, Kano State
Abstract
This study investigate the impact of seasonality on restaurant operations, focusing
on how BUKGUEST HOUSE adapt to fluctuation s in customer demand, revenue, and
operationalcoststhroughouttheyear.Usingdatacollectedfrom acomprehensive
questionnairedistributedtoBUKGUESTHOUSE,theresearchhighlightskeytrendsin
how businessesmanagethechallengesassociatedwithseasonalchanges.The
findingsrevealthatBUKGuestHouseexperiencesignificantvariationsincustomer
footfallduringpeakseasons,particularlyinthesummer,whichdirectlyinfluences
revenue generation and operationalstrategies.Manyestablishments implement
seasonalmenuadjustments,flexiblestaffing,andpromotionalactivitiestomitigate
theimpactofoff-peakperiods.Thestudyalsouncoversthefinancialpressuresfaced
byrestaurantsduringpeaktimes,includingincreasedoperationalcostsandsupply
chaindisruptions.Despitethesechallenges,asignificantproportionofrestaurants
reportpositive outcomes from theiradaptation strategies and are planning to
introducenew measurestofurtheraddressseasonality.Thisresearchunderscores
theimportanceofproactivemanagementandstrategicplanninginnavigatingthe
effects ofseasonalityon restaurantoperations,providing valuable insights for
industrypractitionersseekingtoenhancetheirresilienceandprofitabilitythroughout
theyear.
Keywords
For the full publication, please contact the author directly at: 1aishamuhammadyahya@gmail.com
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179