Effect of Seasonality on Restaurants Operations Operations and Marketing Strategies.
Student: AISHA MUHAMMAD YAHYA (Project, 2025)
Department of Hospitality Management
Kano State Polytechnic, Kano, Kano State
Abstract
This study investigate the impact of seasonality on restaurant operations, focusing
on how BUKGUEST HOUSE adapt to fluctuation s in customer demand, revenue, and
operationalcoststhroughouttheyear.Usingdatacollectedfrom acomprehensive
questionnairedistributedtoBUKGUESTHOUSE,theresearchhighlightskeytrendsin
how businessesmanagethechallengesassociatedwithseasonalchanges.The
findingsrevealthatBUKGuestHouseexperiencesignificantvariationsincustomer
footfallduringpeakseasons,particularlyinthesummer,whichdirectlyinfluences
revenue generation and operationalstrategies.Manyestablishments implement
seasonalmenuadjustments,flexiblestaffing,andpromotionalactivitiestomitigate
theimpactofoff-peakperiods.Thestudyalsouncoversthefinancialpressuresfaced
byrestaurantsduringpeaktimes,includingincreasedoperationalcostsandsupply
chaindisruptions.Despitethesechallenges,asignificantproportionofrestaurants
reportpositive outcomes from theiradaptation strategies and are planning to
introducenew measurestofurtheraddressseasonality.Thisresearchunderscores
theimportanceofproactivemanagementandstrategicplanninginnavigatingthe
effects ofseasonalityon restaurantoperations,providing valuable insights for
industrypractitionersseekingtoenhancetheirresilienceandprofitabilitythroughout
theyear.
Keywords
For the full publication, please contact the author directly at: 1aishamuhammadyahya@gmail.com
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Institutions
- Landmark University, Omu-Aran, Kwara State 1
- Lead City University, Ibadan, Oyo State 1
- Lens Polytechnic, offa, Kwara State. 215
- Madonna University, Elele, Rivers State 20
- Madonna University, Okija, Anambra State 2
- Mcpherson University, Seriki Sotayo, Ogun State 1
- Michael and Cecilia Ibru University, Owhrode, Delta State 1
- Michael Okpara University of Agriculture, Umudike 43
- Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
- Modibbo Adama University, Yola, Adamawa State 15