Effect of Seasonality on Restaurants Operations Operations and Marketing Strategies.

Student: AISHA MUHAMMAD YAHYA (Project, 2025)
Department of Hospitality Management
Kano State Polytechnic, Kano, Kano State

Abstract

This study investigate the impact of seasonality on restaurant operations, focusing
on how BUKGUEST HOUSE adapt to fluctuation s in customer demand, revenue, and
operationalcoststhroughouttheyear.Usingdatacollectedfrom acomprehensive
questionnairedistributedtoBUKGUESTHOUSE,theresearchhighlightskeytrendsin
how businessesmanagethechallengesassociatedwithseasonalchanges.The
findingsrevealthatBUKGuestHouseexperiencesignificantvariationsincustomer
footfallduringpeakseasons,particularlyinthesummer,whichdirectlyinfluences
revenue generation and operationalstrategies.Manyestablishments implement
seasonalmenuadjustments,flexiblestaffing,andpromotionalactivitiestomitigate
theimpactofoff-peakperiods.Thestudyalsouncoversthefinancialpressuresfaced
byrestaurantsduringpeaktimes,includingincreasedoperationalcostsandsupply
chaindisruptions.Despitethesechallenges,asignificantproportionofrestaurants
reportpositive outcomes from theiradaptation strategies and are planning to
introducenew measurestofurtheraddressseasonality.Thisresearchunderscores
theimportanceofproactivemanagementandstrategicplanninginnavigatingthe
effects ofseasonalityon restaurantoperations,providing valuable insights for
industrypractitionersseekingtoenhancetheirresilienceandprofitabilitythroughout
theyear.

Keywords
revenue effect seasonality restaurants operations and marketing strategies investigate impact seasonality restaurant operations focusing.
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