Effect of Seasonality on Restaurants Operations Operations and Marketing Strategies.
Student: AISHA MUHAMMAD YAHYA (Project, 2025)
Department of Hospitality Management
Kano State Polytechnic, Kano, Kano State
Abstract
This study investigate the impact of seasonality on restaurant operations, focusing
on how BUKGUEST HOUSE adapt to fluctuation s in customer demand, revenue, and
operationalcoststhroughouttheyear.Usingdatacollectedfrom acomprehensive
questionnairedistributedtoBUKGUESTHOUSE,theresearchhighlightskeytrendsin
how businessesmanagethechallengesassociatedwithseasonalchanges.The
findingsrevealthatBUKGuestHouseexperiencesignificantvariationsincustomer
footfallduringpeakseasons,particularlyinthesummer,whichdirectlyinfluences
revenue generation and operationalstrategies.Manyestablishments implement
seasonalmenuadjustments,flexiblestaffing,andpromotionalactivitiestomitigate
theimpactofoff-peakperiods.Thestudyalsouncoversthefinancialpressuresfaced
byrestaurantsduringpeaktimes,includingincreasedoperationalcostsandsupply
chaindisruptions.Despitethesechallenges,asignificantproportionofrestaurants
reportpositive outcomes from theiradaptation strategies and are planning to
introducenew measurestofurtheraddressseasonality.Thisresearchunderscores
theimportanceofproactivemanagementandstrategicplanninginnavigatingthe
effects ofseasonalityon restaurantoperations,providing valuable insights for
industrypractitionersseekingtoenhancetheirresilienceandprofitabilitythroughout
theyear.
Keywords
For the full publication, please contact the author directly at: 1aishamuhammadyahya@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10